PHAROS PROMO

Promotional | 3D Animation

ROLE

Creative Director
Creative Direction, Art Direction,
Design, Animation, Composition

SERVICES

Promotional Motion

TOOLKIT

Cinema 4D | Redshift | After Effects
Photoshop | Illustrators

YEAR

2024

Overview

This is a product promotional video for Pharos. We collaborated with UX Design students to create a promotional video for their product design.

CONCEPT
DEVELOPMENT

This video is a promotional video created by Motion Media Design students for a product designed by UX Design students. The product model was built by the UX Design students.

Pharos uses dynamic ferrofluid for precise navigation, making finding items quick and efficient. In this project, we ’ll emphasize Pharos’ tight connection with lost items. With a black and white palette, the ferrofluid acts as the guide for connection, going beyond traditional navigation. Through 2D animations and 3D fluidic elements, we’ll showcase Pharos’ unique guidance, bringing a sense of speed and joy to the process of retrieving belongings.

MOODBOARD

STORYBOARD

I created the storyboard for Pharos. Since ferrofluid is the primary innovation and feature of this product, I used black fluid as the main visual element at the beginning of the video to capture the audience's attention. As the fluid flows, Pharos gradually emerges. The video then demonstrates the product's key functions and UI design.

MOTION TEST

I created the storyboard for Pharos. Since ferrofluid is the primary innovation and feature of this product, I used black fluid as the main visual element at the beginning of the video to capture the audience's attention. As the fluid flows, Pharos gradually emerges. The video then demonstrates the product's key functions and UI design.