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CARTOON NETWORK REBRAND

Brand Package | 2D & 3D Animation 

ROLE

Creative Director
Creative Direction, Art Direction, 2D & 3D Design, Animation, Composition

SERVICES

Brand Package Motion

TOOLKIT

Cinema 4D | Redshift | After Effects
Photoshop | Illustrators

YEAR

2024

Overview

This is a network rebrand video for Cartoon Network. I developed a  brand system, including the network identity, on-air promo, lower third, a Halloween special event package, and a special event lower third.

CONCEPT
DEVELOPMENT

In this concept, Cartoon Network combines retro and modern elements in a flat 2D style. The typography combines retro and collage, symbolizing the shift between past and present. It highlights the brand's commitment to original content, innovation, and creative collaboration.

MOODBOARD

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STORYBOARD

COLOR SYSTEM

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CONCEPT
DEVELOPMENT

(HALLOWEEN SPECIAL EVENT)

This concept creates Halloween scenes with dramatic black paper cutouts, characters and environments made from black material with surface patterns. Light passing through casts spooky shadows, enhancing the horror atmosphere. The goal is to deliver a thrilling experience, making Cartoon Network's Halloween special stand out with its unique shadow effect.

MOODBOARD

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TYPOGRAPHY EXPLORATION

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STORYBOARD

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FINAL OUTCOME

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